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I would look at more than L1 usage, because the competition is sidechains and L2s, so look at Polygon, Fantom, Optimism, Arbitrum etc, at least 200+ txs the past year, and should be using some dexes that already have tokens like Uniswap, GMX, 1inch, Balancer, etc. so it’s not pure airdrop farming.
I thought Optimism really fumbled their “priced out of Eth L1” category because it was really an “Eth L1 user category.” For example, I have over 5000 txs on Polygon, Fantom, Gnosis, BSC, and Arbitrum, and about 100 on L1, but missed that category… I support high standards and don’t mind if I’m too low, but I think focusing on L1 only misses most of the target audience.
Especially now, because all these L2s and sidechains have been live for 9-12+ months, so there are a lot of really active DeFi users who hardly need to touch L1.