at that time airdrop farming or sybil attacks were not popular as much as it is, now. Here is my suggestion, I also published it on another post.
Trailblazer:
Reward early adopters of the platform (the ones that used the exchange 5-6 months ago)
Gone viral:
Reward top20 users that spread the world on social media(Twitter etc.) by writing threads & blogs, these are nominated by community.
Watchman:
Reward the most active 100 Discord users.
Builder:
Reward the user that contributed to ZigZag by creating content, finding bugs etc. (Reward me for contributing to project by helping to decide on airdrop criteria :D )
My best friend:
Reward users from the zkSync discord that helped ZigZag to gain popularity at the early stage.
Repeated user:
Multiply the rewards of the users that used the Zigzag in 5 different times.