1) Some Reward To Early Users Who Pay One Dollar For Each Transaction. No matter how much trade or how much volume.
2) Give some token of Airdrop to those user who use your platform before 30th may with at least 500,1000$ volume.
3) Give some token of Airdrop to those who use your platform in different week and different montgs means regular users.
4) Give good amounts of token of Airdrop to those who have 6 months different for first trade and last trade.
5) Give good amounts of tokens to gitcoin donator who give you fund without any doubt for growth of your platform.
You must consider everything like Optimism. So, genuine users get your tokens.